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The summer lettings market in London

The summer lettings market in London

Autumn has now very definitely arrived. We've had the last of the really sunny days and plenty of rain, indicating that we're about to start the weather changes that will lead us into winter in a couple of months time. The summer in London was a fairly momentous one this year, not just as a result of movements like Extinction Rebellion and the continuous uncertainty over Brexit but also the way the local markets responded to change. We've taken a brief look back over what the lettings market looked like in London this summer.

Less stock meant growth in rental yields

If you're considering becoming a landlord in Hackney, Islington or Shoreditch the summer lettings market in London indicates that this is a good time to jump in. There is currently a lack of rental stock in London and this is resulting in greater opportunities for landlords to make more in terms of rental yields. For July 2019 lettings data showed that the average rental cost of a new tenancy in the UK was £959 per month - this was an increase of 2.3% on 2018. However, rents in London increased by 3.1% on the previous year with the average cost of renting in the capital now £1,665 a month. That effectively means that average rents in London are now 73.6% higher than the rest of the country and this is magnified in the most popular areas.

More tenancy renewals means more security

Given the restriction on stock, the summer lettings market in London also revealed far higher levels of tenancy renewals than usual. Tenants are not that keen to move on - or perhaps simply don't have that many options to move on to. As a result, landlords are in a much more secure position and many have the leverage to increase rent year on year without the risk of losing existing tenants.

Brexit uncertainty is still a factor

It's just impossible to escape the Brexit effect at the moment and this has affected the lettings market like any other. However, while property sales have been slower as a result of more hesitation in the face of Brexit, lettings haven't experienced the same sluggishness. In fact, as some landlords have attempted to sell - whether that's in order to escape upgraded tax rules or just to create liquidity from assets - this has only served to increase the value of remaining lettings properties to tenants.

Summer 2019 was a healthy one for many landlords in London and a good indication that now is a great time to enter into this market. We are letting agents in Hackney offering a full range of property management services and we can ensure that you get the most from your investment in terms of value. If you'd like to find out more about us get in touch.

Stats etc from
https://homelet.co.uk/homelet-rental-index
https://www.lonres.com/public/resources/latest-publications/lonres-residential-review-summer-2019



Services

Residential lettings
We pride ourselves on being genuine industry experts, providing a positive experience, from enquiry to after care. Storeys focuses exclusively on lettings, and we value properties, we don’t just list them. Knowledge and innovation mean we can be competitive on costs while also delivering an individually tailored service.
Property management
Storeys is a bespoke offering based on the fundamental principle of value for money – we want happy customers. Paperless tech and eSigning deliver efficiency and convenience, no high street office minimises costs. The result is a streamlined service nimble enough to tailor what we do to suit your needs.
Valuation
Aesthetics, natural light, building quality, and overall finish – these aren’t ‘extras’ in a Storeys valuation, they’re as much a part of the process as size, condition and location. We look at individual property potential, not generic criteria. Factors like space for modern living arrangements, such as flexible working, are incorporated too. Our valuations are all the more accurate and successful for it. There is a perfect tenant for every property if you know how to find them.
Short-term lettings
Providing value for tenants and continuity for landlords, Storeys short-term lets run from 4 weeks to 6 months. We work with major London relocation teams and a global contacts network to match international tenants to perfect London properties.
Vacant property Management
We can manage your vacant property in-between tenancies or refurbishment, giving you peace of mind that the property is being looked after and inspected on a regular basis.
Superior Marketing
There is just no comparison between static photos and VR when it comes to property marketing. VR allows tenants to do a virtual walk around and get a realistic feel for the property - their expectations are grounded in reality, and properly managed. This makes VR a very effective tool, not just for generating interest and viewings but also converting those to offers. That’s why we partner with VRPM to create a virtual reality perspective for every property we handle.
Airbnb Management
We can manage your Airbnb account and make sure each booking runs smoothly, keys are always available for handover and the property is ready for the next occupation. This can run very well alongside our short-term corporate letting service.
Rent Protection
If your tenant defaults on the rent, Storeys have you covered. We also cover your legal expsenses and pay you rental income if your property is vacant whilst we remarket for new tenants. Don’t worry Storeys have your back.*ask a member of the team for more info. This service is included for every Storeys managed property.